Years ago I was in a sales training course. This is long before I was in real estate. But I learned a valuable lesson in this particular one.
One of the exercise we had to do was develop an elevator speech. What is that you ask? And elevator speech is basically where you can tell people about what you do for a living in the time that it takes for an elevator to reach its next stop. So it has to be short and sweet. So here’s the elevator speech that I developed.
I tell people that I can help them acquire an asset which appreciates over time. And this asset can be purchased using mostly Other People’s Money ( OPM). Sound interesting? Of course it does. And then I also said that the appropriate time I can help them sell this asset that has appreciated. And that it is entirely possible that it could be a tax free transaction.
Starting to sound more more interesting all the time isn’t it? Well what I am is Realtor.
I help people buy a house. And most of the time they use other people’s money to purchase this house. It’s called a mortgage. And most of the time when they sell this home, they’re going to roll the proceeds into another home. And that makes it a tax-free transaction most of the time.
So, would you like to buy an appreciating asset using Other People’s Money? And would you like to be able to sell this asset at some later time and have it as a tax-free transaction?
The answer those questions is yes, of course.
So buy a house now. If you’re renting, buy a house now. If you already own a house, consider buying another house to make as a rental property.
Call Bunny and Art, we can help
